Our Google Analytics Report Templates were developed in coordination with our Analytics, AdWords, SEO, and Usability consulting and technical team. Designed to give you the most actionable data cleanly and efficiently, our Performance Reports will help you spend less time on data mining and more time on analysis & action. If you have specific requirements beyond our standard template and KPI offerings, please see our Custom Reporting Services.

Select a Report to learn more about:
SEO | E-Commerce | Marketing Initiative | Engagement | AdWords | Traffic Sources| Historical Benchmark | Campaign Performance | Key Content | Google Analytics Alerts | Goals



SEO Report

The SEO report gives you insight on what keywords are driving the most qualified visitors to your site. You are able to remove branded keywords from your organic visits so that you can accurately track the most important keywords driving traffic to your site. The SEO report contains 68 KPIs pulled from 25 different Google Analytics reports.

Customizable KPIs: 33
Average time to compile this report manually: 2 hours 30 minutes
Average time to compile this report using AnalyticsView: 2 minutes 41 seconds

Ideal for:
  • SEO Analysts
  • Web Developers
 Unique KPIs:
  • Percent Non-Branded Traffic
  • Revenue from Non-Branded Traffic
 Focuses:
  • Revenue
  • Goal Conversions






E-Commerce Report

The E-Commerce report contains vital sales and transaction metrics, so that you can identify trends and best-sellers. The E-commerce report contains 50 KPIs pulled from 14 different Google Analytics reports.

Customizable KPIs: 55
Average time to compile this report manually: 1 hour 30 minutes
Average time to compile this report using AnalyticsView: 1 minute 39 seconds

Ideal for:
  • Marketing Managers
  • Merchandisers
  • CEOs
 Unique KPIs:
  • Average Revenue Per Day
  • Product by Quantity Sold
 Focuses:
  • Revenue






Engagement Report

The Engagement report allows you to examine how visitors move through and interact with your site by highlighting the new and most popular content your visitors are consuming in addition to valuable engagement metrics. The Engagement report contains 49 KPIs pulled from 5 different Google Analytics reports.

Customizable KPIs: 20
Average time to compile this report manually: 1 hour 30 minutes
Average time to compile this report using AnalyticsView: 1 minute 10 seconds

Ideal for:
  • Bloggers
  • Conversion Specialists
 Unique KPIs:
  • New Content
  • Popular Content






Marketing Report

The Marketing Initiative report helps you identify underperforming marketing efforts to ensure that you maximize your marketing budget. This report pulls data from the Google Analytics Medium field used in campaign tracking. The Marketing report contains 54 KPIs pulled from 7 different Google Analytics reports.

Customizable KPIs: 36
Average time to compile this report manually: 1 hour
Average time to compile this report using AnalyticsView: 1 minute 30 seconds

Ideal for:
  • Marketing Managers
  • Campaign Managers
 Unique KPIs:
  • Percent of Total Traffic
  • Percent of Total Conversions from the Marketing Initiative
 Focuses:
  • Revenue
  • Goal Conversions






AdWords Report

The AdWords report provides a snapshot of your AdWords campaign Click-Through Rate, Cost, and ROI - but it doesn't stop there. In addition to campaign data, the AdWords report will allow you see post click data, elaborate goal conversion data, and revenue if your google analytics profile is ecommerce enabled. The AdWords report contains more than 135 KPIs pulled from 25 different Google Analytics reports.

Customizable KPIs: 36
Average time to compile this report manually: 3 hours 30 minutes
Average time to compile this report using AnalyticsView: 2 minutes 9 seconds

Ideal for:
  • Paid Search Managers
  • CMOs
 Unique KPIs:
  • Campaign Performance Table
  • Goal Conversion View
 Focuses:
  • Revenue
  • Goal Conversions






Traffic Report

The Traffic Sources report provides a historical look at your direct, referral, organic and paid traffic sources. The Traffic Report will help you determine where your most qualified traffic is coming from as well as allowing you to identify underperforming traffic sources. The Traffic report contains more than 50 KPIs pulled from 7 different Google Analytics reports.

Customizable KPIs: 10
Average time to compile this report manually: 2 hours
Average time to compile this report using AnalyticsView: 2 minutes 19 seconds

Ideal for:
  • Paid Search Managers
  • CMOs
  • SEO Analysts
 Unique KPIs:
  • Total Goal Conversion Rate
 Focuses:
  • Bounce Rate
  • Goal Conversions






Historical Benchmark

The Historical Benchmark report provides an overview of how specific site metrics have changed over time. It compares metrics from the selected date range to the a) previous period, b) baseline period, and c) same time last year. It is the perfect report for presenting this data in brief strategical meetings.

Customizable KPIs: 7
Average time to compile this report manually: 1 hour
Average time to compile this report using AnalyticsView: 1 minute 22 seconds

Ideal for:
  • CMOs
  • Marketing Managers
 Unique KPIs:
  • Total Goal Conversion Rate
 Focuses:
  • Visits
  • Bounce Rate
  • Goal Conversions






Campaign Comparison

The Campaign report encompasses all marketing initiatives (mediums) and sources assigned to the selected campaigns at the highest level. The Campaign report contains 10 unique campaign related KPIs; quickly giving you the information needed to make smarter marketing decisions.

Customizable KPIs: 5
Average time to compile this report manually: 2 hours
Average time to compile this report using AnalyticsView: 2 minutes 8 seconds

Ideal for:
  • CMOs
  • CFOs
  • Marketing
 Unique KPIs:
  • Top Ten Selected Campaigns Ad Content
  • Visits from Selected Campaigns
  • Bounce Rate, Time on Site, and Pages per Visit from Selected Campaigns
 Focuses:
  • Campaign Engagement






Key Content

Often there are pages within your website that are more important than others. Unfortunately, Google Analytics does not allow you to access and group them quickly for ongoing analysis. This activity is particularly important for B2B sites who place high value on visitor activity related to their 'Contact Us', 'Business Profile', and 'Testimonials' pages. By utilizing the Key Content report, you are able to bypass filtering out key pages you want to analyze in the Google Analytics Top Content report. Not only will this report speed up the process by which you get workable data in front of you, it can be scheduled to be sent out weekly, monthly, and quarterly.

Customizable KPIs: 7
Average time to compile this report manually: 1.5 hours
Average time to compile this report using AnalyticsView: 1 minute 47 seconds

Ideal for:
  • Marketing Department
  • Designers
  • Usability Experts
 Unique KPIs:
  • Depth of Visit
  • Avg. Time on Pages
  • Pageviews, Bounce Rate and Top 10 Pages for Key Content
 Focuses:
  • Key website content






Google Analytics Alerts

GA Alerts is a "set it and forget it" report that automatically monitors your Google Analytics data and delivers a weekly alert report. It can be used to detect and reveal significant deviations caused by unintentional tracking code changes, web site problems, and popularity of content.

Customizable KPIs: N/A
Average time to compile this report manually: 1.5 hours
Average time to compile this report using AnalyticsView: 1 minute 23 seconds

Ideal for:
  • Marketing Department
  • IT Staff
 Focuses:
  • The health of your Google Analytics Implementation




Goals Overview Report

The goals overview report gives a single snapshot of all your site’s goals over time. This allows you to easily compare goal performance in terms of both conversions and conversion rate for each goal against other goals, and for all goals overall.

Customizable KPIs: 5
Average time to compile this report manually: 2.5 hours
Average time to compile this report using AnalyticsView: 1 minute 53 seconds

Ideal for:
  • Marketing Managers
  • CMOs
 Unique KPIs:
  • Goals 1-4 Conversions
  • Goals 1-4 Conversion Rate
  • Top Sources of Goal Conversions
 Focuses:
  • Goal Conversions